| 代表性学术成果（论文、专著、教材） |
论文：
1. How information and communication overload affect consumers’ platform switching behavior in social commerce. Heliyon, 10(10) SCI 收录
2. When social phobia meets online-to-offline delivery apps: the perspective of protection motivation. Asia Pacific Journal of Marketing and Logistics, 1-16. SSCI收录
3. Antecedent and consequence of using O2O delivery applications: social anxiety, loneliness, and a moderated mediation model. Acta Psychologica, 259, 105381. SSCI收录
4. How Content Attributes of Short Video Influence Online Purchase Intention: The Mediating Role of Perceived Value. Journal of Wireless Mobile Networks, Ubiquitous Computing, and Dependable Applications, 15(3), 445-458.
著作：《市场营销管理的创新途径研究》，《网络营销推广与策划》。 |
